Is the telecoms industry becoming more ethical?

Is the telecoms industry becoming more ethical?

Historically, telecoms companies have been a law unto themselves regarding hidden charges and long contracts impossible to get out of.


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When asked about how they feel about their telecoms company, many people generally roll their eyes, but feel they have no choice, as the whole industry works the same way.

Change is happening, however, as phone systems move to the cloud. The technology that runs your phone system is no longer going to be the same. Previously, expensive hardware had to be purchased for onsite and utilised expensive ISDS lines. This led to long contracts to cover the upfront expenditure.

With the new Cloud technology, expensive onsite hardware is no longer required. With Cloud phones, your phone system runs on the internet instead, with the equipment managed by your provider in the cloud. This means no more maintenance! Cloud phones can also run on both your computer, tablet and mobile phone as well as a physical phone, so in many situations, businesses no longer bother with traditional phones at all.

Sadly, the telecoms industry itself is slow to change its ways regarding long contracts and hidden pricing, but it is happening. Many, such as BT, still try to sell a 5 or 7-year contract for their cloud services and many others have hidden clauses making it almost impossible to leave.

New cloud providers on the market are different, and with the changes to technology, has come along a new range of providers. With greater expertise in cloud technology itself, they are setting up a new and transparent way of working.

Juliet, Director at ( Says “Having provided cloud solutions for the last 21 years, I wanted to provide cloud telephones in an ethical way, with no crazy contracts, and provide fixed fee pricing to our website. I wanted to make a step change for the telecoms industry and give consumers a real choice when it came to their phone system.

“I’m passionate about giving our customers a good service. With a contract, you are forcing your customer to stay and that means if they get a poor service, there is nothing they can do. Our customers stay because they love what we provide!

“By putting fixed prices on our website, we ensure that we get rid of the ‘how much do you pay’ question when asking for a quote. It’s clear and transparent, anyone can get a quote online without chatting to anyone. We don’t even employ sales people, as we find people don’t like the hard sell, we just have our friendly team to answer the phone and help with technical questions.”

All over the UK, exchanges are currently being upgraded and as each one is, you will no longer be able to install PSTN and ISDN lines as the technology moves over to the cloud. So far around 500 exchanges are now at this point and shortly, your local exchange will change too.

Your current provider will be changing your service shortly to the cloud. You can take this opportunity to choose a new provider if you are unhappy. There are a range of new providers out there now and many are offering much more ethical pricing.

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