Make telecoms ethical, says business leader

A business leader is calling on the government to get tough on unethical pricing policies in the telecoms sector

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Juliet Moran, who runs ethical telecoms business TelephoneSystems.cloud, believes more must be done to stamp out unethical pricing practices such as hidden fees, lengthy contracts and restrictive exit clauses that make it difficult for customers to leave.

She argues that customers should not be tied into long, punitive contracts and says stronger action is needed to tackle hidden fees, unclear small print and unexpected additional costs.

Juliet says unethical practices across the telecoms sector give the whole industry a bad name and create widespread cynicism among customers — something ethical providers such as TelephoneSystems.cloud must then work harder to overcome.

While some companies have moved towards clearer billing in recent years, there are increasing calls for providers to go further by abolishing lengthy contracts and hidden cancellation fees altogether.

These practices remain prevalent in many sectors, including telecoms, where discounted introductory deals are used to attract new customers before locking them into long contracts with unexpected charges or near-impossible exit terms.

Juliet Moran now believes it is time for the government to step in and do more to combat unethical pricing practices.

“Unethical pricing policies and dodgy business practices give the whole sector a bad name. At TelephoneSystems.cloud we are committed to ethical pricing, but many in the telecoms sector continue to operate rogue pricing policies.

We believe the time has come for new legislation around contracts and hidden terms. Customers need to be confident they are getting a fair deal and won’t be hit in the wallet by unexpected fees.

Lengthy contracts with hidden terms that make it extremely hard to exit should be abolished. The same applies to deals that entice customers with so-called free phones, only for them to discover they must later pay vastly inflated prices to leave the contract, making exit practically impossible.

We have had businesses call us in tears after realising they are paying ten times more than they should be, crippling their operations. Many are shocked to discover hidden clauses stating they must pay inflated prices for ‘free’ phones when they leave, or that their contract has automatically rolled over into another seven-year term without their knowledge.

With the cost of living crisis, inflation, and rising costs of goods and services, businesses are already under pressure. The government has a role to play in removing tactics that are designed to entrap customers.”

— Juliet Moran, TelephoneSystems.cloud

TelephoneSystems.cloud operates an ethical pricing policy, offering fixed prices, transparent fees and no long-term contracts.

Written on 22/09/2025 by Juliet Moran

As the Technical Director at TelephoneSystems.cloud and an MSc in Computing, I bring over 27 years of extensive experience in cloud technology. As a woman in the tech industry, I am committed to paving the way for the next generation, demonstrating that innovation in technology should be inclusive of both women and men. My goal is to inspire and empower future generations to actively contribute to the advancement of technology regardless of gender. About Juliet

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"Great service, great value, great team. The service we've had over the last year has been brilliant, highly recommended."
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"As a customer transitioning from another telecoms provider, I initially chose to move to BT; however, they were unable to fulfil my order. On contacting a business associate within my network, I was highly recommended to Anna and the team at Telephone Systems. From day one, I felt completely confident that I was in safe hands and that they would be able to provide exactly what I needed. I was not disappointed. From placing my order, through every step of the process, to completion and aftercare, the team have been incredible. Their professionalism, attention to detail, and ongoing support have made the entire experience seamless and stress-free. I couldn’t recommend Anna and the team more highly!"
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"About on year ago I took a decision that I have been trying to take for about ten years. The decision? To move my small family business to VOIP phones and hope that they now work OK (2022!) , with good support and fallback systems. Well I did not need to worry .... I chose a local company with a good reputation and off we sailed. The experience with Telephone Systems has been truly faultless and we have been handled with kid gloves all the way through. The system is excellent on call quality and we have flexible access to the same fixed monthly call charges via user mobile phones too. If you are looking at hosted VOIP service do give this company a chance to quote. Excellent service supporting our self install, no "hard sell", simple, fair and transparent capped pricing and no long term contract. We don't need anything else!"
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"Switched from extremely expensive BT to this system and I wish I had known about this years ago."
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By 3nine Communications

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By Gewefa Uk Limited

"The service received so far has been outstanding! Nothing is too much trouble and any requests are dealt with promptly. In these difficult times it is refreshing to see a proactive company working so effectively. Keep up the good work!"
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"I was initially concerned that I was switching to a small company, for something as important as our telephone service. There is something strange about being in the clutches of a mega-corporation such as BT.... awful experience, but hard to leave! I need not have worried. Superb experience with yourselves, from setup to usage. Also, you guys have a sensible, fair, straightforward and competitive pricing system. Keep up the good work, because the telecom industry needs providers like you."
By Powercut (Wales)

"I have to say that you guys are a breath of fresh air in the telecom world. "
By Powercut (Wales)

"Phone are good quality and the customer service is excellent"
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"Installation was quick and easy and the system is working well for us"
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"Excellent product and service"
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By Ethos Education Limited

"I would like to say how happy I am with the product that I purchased from your company. I would also like to particularly mention my appreciation to Josh in your Support Department. Throughout the whole process of setting up, Josh has been brilliant and so helpful and I hope he receives recognition for the outstanding customer service that he has provided to me. He is a credit to your company!"
By David Simpson

"Excellent in every way"
By Devcomp Ltd

"Fantastic company. Really straightforward to work with. We have been using the phone system for a few months now and it's been exactly what we need as a small business and very affordable. I wish all telecoms companies were like this!"
By Ladyhall Ltd

"Great service from the staff who really took the trouble to make sure that we were set-up properly. On the switch over day the numbers from our old supplier were ported over exactly as planned by Telephone Systems - to the very hour!"
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By Ladyhall Ltd

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"Do yourself a favor and switch your physical phone line to cloud"
By Removals and Storage Experts

"I need to keep my phone number when moving exchange, these guys made the transition as easy as I think it could get! A few teething problems where sorted with patients and speed. Always at the end of the phone to answer questions from this non techy Luddite! Compared to the same service with BT we saved £30 per month "
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"If any of my contacts are looking for a cloud based telephone system, I can't recommend these guys enough!!No contract, great prices but most of all outstanding customer service, nothing is too much hassle for them. Thanks guys you have made the process v..."
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By Rebus Training Ltd

"Spoke to a lot of suppliers and found Telephone Systems were the most straightforward to deal with and in their pricing. Set up was really simple and the team jumped on anything that we wanted to customise straight away with no hassle. Really pleased with our choice of supplier!"
By NSBV Projects Ltd

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By RBWTL

"We've worked with Telephone Systems for a number of years. Really please with the telephone and the service. They've always been willing to help if we've need to add or remove users etc. The VOIP system has worked extremely well for us as we've expanded and moved office."
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By Go Nurse

"The telephone system provided for our client is excellent. It was easy to order, to install and has been easy to add to since. Highly recommended and with the right connectivity it has been a fantastic update for the business in conjunction with their move to new premises. Call quality is excellent! More than happy to recommend."
By M&M Technologies

"Excellent service; fast, polite and informative. The system has modernised our telephone setup and is allowing us to deal with calls from our customers more efficiently."
By Party Shop Supplies Ltd

"I knew we were being limited by our standard phone system, but had no idea how to transfer to a cloud based system The team explained and handled the move perfectly. Incredible the difference it has made to our team and clients"
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"Brilliant service, friendly staff. I was up and running in a few hours unlike other providers "
By KMB Storage

"We upgraded to the cloud system when our telephone system failed due to a power cut, the team were fantastic! Within the day we were up an running again and soon had the full system in place. Not only do we now have a more efficient, reliable and flexible telephone system but we really are saving money on phone bills. "
By Freedom Ltd

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By Dog Section

"After the initial trepidation of moving over from BT I can honestly say it's best thing we have done, easy installation, easy operation and great additional features all in all very happy"
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By Total Image Solutions Ltd

"Very Good System, does pretty much what it says on the box, best feature for us is the remote office facility. Great!"
By Goldstraw Associates T/A 21st Century

"This is technology that really WORKS. The call quality is excellent, the convenience is excellent, and yes folks, you can use this anywhere you have internet connectivity or cell phone service. Take a call from Stoke in Western Canada and there is no lag; you might be taking a call from the office door. Plus you get the approach to customer care and relations: friendly, unflappable"
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"Really good service, system is easy to use, we save £250 per month compared with our old system."
By The Lyme Trust

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By NuPrint Lithographics Ltd